# Enteliki — Brand Platform

Version 1.0 · September 2026

Canonical reference: /brand/ on the Enteliki website.

Slogan: **Potential, made real.**
Description: **Independent software for work, life, and play.**

## Origin

Enteliki comes from entelechy: the realization of potential. The company brings independent software products together across work, life, and play.

## Brand foundation

- Purpose: turn worthwhile possibilities into useful software.
- Positioning: an independent software company spanning work, life, and play.
- Promise: software with a clear reason to exist and care in the everyday experience.
- Principles: a clear purpose; care in the details; room to grow.
- Personality: thoughtful, capable, curious, direct.
- Brand architecture: Enteliki is the parent company. Each product keeps its own name and identity; the parent provides a shared standard of care.

## Mark

The realization mark connects a solid inner form to a larger open outline along a rising diagonal. Keep 25% of its width as clear space; minimum standalone size 24px. Use the favicon variant below 24px. Keep its proportions. No extra rotations, effects, or gradients.

## Palette

- Ink: #17211D — primary text and dark surfaces.
- Signal green: HEX #D7FB52 · RGB 215, 251, 82 · HSL 73°, 95%, 65%. This is the signature Enteliki green. Pair with Ink, never white text. Use sRGB for digital assets; proof print conversions instead of treating these values as a Pantone match.
- Paper: #FAFBF7 — primary background and text on Ink.
- Quiet: #58615B — secondary text on Paper.
- Portfolio panels: neutral screenshot placeholders (#E8EBE5 and #F2F4EE) until real product screenshots are available. Keep the surrounding card in the company palette.

## Typography

Manrope, self-hosted under SIL Open Font License. Included TTF files are installable desktop fonts. Use 400 for body, 500 for display headlines, 600 for product names and labels, and 800 for the wordmark. Medium display headlines, semibold product names, regular body copy. Georgia italic is a restrained accent for the company story. Default body size 16px; comfortable line spacing. Do not turn long paragraphs into all caps.

## Voice

Plain, specific, human. Confident without hype. Explain utility before making a promise. Do not invent features, testimonials, metrics, milestones, or availability. Spell the company name Enteliki in prose; the lowercase wordmark is a visual treatment.

## Motion

Short entrance on the hero mark, gentle link and card transitions. Respect prefers-reduced-motion. Content must remain available without JavaScript.

## Assets

enteliki-mark.svg, enteliki-wordmark.svg, favicon.svg, apple-touch-icon.png, and og.png. The SVG wordmark includes outlined typography for portability. Social card generated with built-in imagegen; exact headline and description are embedded.

## Practical handoff

The downloadable `enteliki-brand-kit.zip` includes this platform, original and reversed SVG marks and outlined wordmarks, installable Manrope fonts and their license, icons, the social image, and digital color tokens. Georgia is a system-font accent and is not redistributed in this kit.

Use original SVGs for sharp output at any size. Use the Signal version on Ink, the Ink version on Paper or Signal, and the Paper version on Ink. Keep the SVG wordmark as outlines; do not substitute a different typeface. The downloadable wordmark is an undotted lockup; the website adds a small accent period.

For future work: start with these tokens and assets, preserve the approved identity, and use actual product screenshots in neutral cards. Avoid decorative product colors competing with Signal green.